Sunshine Rent A Car has been proudly owned and operated by our family since 1991, but we’ve been in the industry for much longer. Back in 1962, the first generation of car rental operators in our family opened for business in the Northeastern United States. That first generation of car rental business created a family tradition, and we’re happy to say that the third generation is now entering the industry.
It’s been quite the ride for these five decades, too! Back on July 1, 2013 the Sunshine Rent A Car operation was acquired. That didn’t last, however, and the business came back into the family just six months later in January 2014.
Following our reacquisition, we decided to modernize. We licensed out our brand and name to independent car rental operators around Florida. We continued this until December 31, 2016. Independent car rental companies were able to enjoy access to our large customer community that we have been building since the mid-twentieth century.